When you’re starting a new business, the chances are that your excitement will mean that you’re telling everyone about it. While you might be completely gung-ho, there is a big possibility that there will be many who will be sceptical. It’s also completely natural for everyone to have something to say. Feedback, criticism, ideas… they’re all going to come your way. Navigating through these opinions is perhaps one of the hardest things that an entrepreneur has to do. However, when you listen patiently, you will often find a pattern that is truly valuable. Think of your friends and family as your focus group. Think of people you meet at networking events as your test market. Think of the many investors you’re going to pitch to as your fancy consultants. If you’re an early stage, pre-revenue start up , you need to be making a list of all the suggestions people are making. When many people are coming up with the same idea, you know you need to incorpora...