The beginning of a startup is always an idea. It’s coupled with a belief that this idea has insane potential. As founders, we’re so passionate about our idea that we’re willing to bet our blood, sweat and money on it with no assurance of returns. The beginning of a startup is also almost always chaotic. The journey of transforming an idea into a reality is undoubtedly fraught with uncertainty and strategies that evolve at the drop of a hat. The adage, change is constant, sometimes feels like it was written with us in mind. Think about it. We have limited resources in terms of both money and manpower. Marketing and sales strategies, especially at the early stages are a game of trial and error. You literally never know what you’re going to hit gold with (if at all)! The need to play around with even the best laid plans and reallocate resources arises almost every other day. Startup founders take pride in their agility. Investors appreciate it too. After all, they want thei...